Cracking the carbon removal challenge | MIT News | Massachusetts Institute of Technology – MIT News



By most measures, MIT chemical engineering spinoff Verdox has been enjoying an exceptional year. The carbon capture and removal startup, launched in 2019, announced $80 million in funding in February from a group of investors that included Bill Gates’ Breakthrough Energy Ventures. Then, in April — after recognition as one of the year’s top energy pioneers by Bloomberg New Energy Finance — the company and partner Carbfix won a $1 million XPRIZE Carbon Removal milestone award. This was the first round in the Musk Foundation’s four-year, $100 million-competition, the largest prize offered in history.
“While our core technology has been validated by the significant improvement of performance metrics, this external recognition further verifies our vision,” says Sahag Voskian SM ’15, PhD ’19, co-founder and chief technology officer at Verdox. “It shows that the path we’ve chosen is the right one.”
The search for viable carbon capture technologies has intensified in recent years, as scientific models show with increasing certainty that any hope of avoiding catastrophic climate change means limiting CO2 concentrations below 450 parts per million by 2100. Alternative energies will only get humankind so far, and a vast removal of CO2 will be an important tool in the race to remove the gas from the atmosphere.
Voskian began developing the company’s cost-effective and scalable technology for carbon capture in the lab of T. Alan Hatton, the Ralph Landau Professor of Chemical Engineering at MIT. “It feels exciting to see ideas move from the lab to potential commercial production,” says Hatton, a co-founder of the company and scientific advisor, adding that Verdox has speedily overcome the initial technical hiccups encountered by many early phase companies. “This recognition enhances the credibility of what we’re doing, and really validates our approach.”
At the heart of this approach is technology Voskian describes as “elegant and efficient.” Most attempts to grab carbon from an exhaust flow or from air itself require a great deal of energy. Voskian and Hatton came up with a design whose electrochemistry makes carbon capture appear nearly effortless. Their invention is a kind of battery: conductive electrodes coated with a compound called polyanthraquinone, which has a natural chemical attraction to carbon dioxide under certain conditions, and no affinity for CO2 when these conditions are relaxed. When activated by a low-level electrical current, the battery charges, reacting with passing molecules of CO2 and pulling them onto its surface. Once the battery becomes saturated, the CO2 can be released with a flip of voltage as a pure gas stream.
“We showed that our technology works in a wide range of CO2 concentrations, from the 20 percent or higher found in cement and steel industry exhaust streams, down to the very diffuse 0.04 percent in air itself,” says Hatton. Climate change science suggests that removing CO2 directly from air “is an important component of the whole mitigation strategy,” he adds.
“This was an academic breakthrough,” says Brian Baynes PhD ’04, CEO and co-founder of Verdox. Baynes, a chemical engineering alumnus and a former associate of Hatton’s, has many startups to his name, and a history as a venture capitalist and mentor to young entrepreneurs. When he first encountered Hatton and Voskian’s research in 2018, he was “impressed that their technology showed it could reduce energy consumption for certain kinds of carbon capture by 70 percent compared to other technologies,” he says. “I was encouraged and impressed by this low-energy footprint, and recommended that they start a company.”
Neither Hatton nor Voskian had commercialized a product before, so they asked Baynes to help them get going. “I normally decline these requests, because the costs are generally greater than the upside,” Baynes says. “But this innovation had the potential to move the needle on climate change, and I saw it as a rare opportunity.”
The Verdox team has no illusions about the challenge ahead. “The scale of the problem is enormous,” says Voskian. “Our technology must be in a position to capture mega- and gigatons of CO2 from air and emission sources.” Indeed, the International Panel on Climate Change estimates the world must remove 10 gigatons of CO2 per year by 2050 in order to keep global temperature rise under 2 degrees Celsius.
To scale up successfully and at a pace that could meet the world’s climate challenge, Verdox must become “a business that works in a technoeconomic sense,” as Baynes puts it. This means, for instance, ensuring its carbon capture system offers clear and competitive cost benefits when deployed. Not a problem, says Voskian: “Our technology, because it uses electric energy, can be easily integrated into the grid, working with solar and wind on a plug-and-play basis.” The Verdox team believes their carbon footprint will beat that of competitors by orders of magnitude.
The company is pushing past a series of technical obstacles as it ramps up: enabling the carbon capture battery to run hundreds of thousands of cycles before its performance wanes, and enhancing the polyanthraquinone chemistry so that the device is even more selective for CO2.
After hurtling past critical milestones, Verdox is now working with its first announced commercial client: Norwegian aluminum company Hydro, which aims to eliminate CO2 from the exhaust of its smelters as it transitions to zero-carbon production.
Verdox is also developing systems that can efficiently pull CO2 out of ambient air. “We’re designing units that would look like rows and rows of big fans that bring the air into boxes containing our batteries,” he says. Such approaches might prove especially useful in locations such as airfields, where there are higher-than-normal concentrations of CO2 emissions present.
All this captured carbon needs to go somewhere. With XPRIZE partner Carbfix, which has a decade-old, proven method for mineralizing captured CO2 and depositing it in deep underground caverns, Verdox will have a final resting place for CO2 that cannot immediately be reused for industrial applications such as new fuels or construction materials.
With its clients and partners, the team appears well-positioned for the next round of the carbon removal XPRIZE competition, which will award up to $50 million to the group that best demonstrates a working solution at a scale of at least 1,000 tons removed per year, and can present a viable blueprint for scaling to gigatons of removal per year.
Can Verdox meaningfully reduce the planet’s growing CO2 burden? Voskian is sure of it. “Going at our current momentum, and seeing the world embrace carbon capture, this is the right path forward,” he says. “With our partners, deploying manufacturing facilities on a global scale, we will make a dent in the problem in our lifetime.”

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Roman Reigns wins iconic brawl over Brock Lesnar to remain Undisputed Champion – dazn.com

A blockbuster main event for the ages.
WWE's next premium live event occurred on Saturday as Summerslam took place at Nissan Stadium in Nashville.
Fans criticized WWE for making the main event featuring Undisputed Universal Heavyweight Champion Roman Reigns and Brock Lesnar in a Last Man Standing match. It was going to be the third time they met since October 2021, with Reigns winning the first two. People wanted to see fresh matchups.

Rousey controlled the entire match, working for the armbar and Morgan finding a way to escape.  

The former UFC women's bantamweight champion locked in a triangle armbar. The referee looking at the shoulders of Rousey, counted to three. What he didn't see was Morgan tapped out before the three count. 

Rousey was upset and put the armbar once again on Morgan. Then after WWE officials pulled her off, Rousey gave the referee an armbar for good measure. 

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MENA (Middle East and North Africa) Daily News Service: Macroeconomic News, Microeconomic News, Banking and Finance, Companies and Industries Politics – ResearchAndMarkets.com – Business Wire

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How Influencers Help Build a Better Customer Experience – CMSWire

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. 
Today, the choice of influencers can feel as overwhelming as the platforms themselves. Thus, marketing managers must exercise savvy selection compared to years past.
Influencers arose from high social media usage among consumers. They dominate on these platforms. People online have come to view and listen to influencer suggestions for their products and service choices. This evolution of behavior has caused social media platforms to redevelop their environments to keep influencers and their audiences drawn in. 
Take YouTube, for example. An eMarketer article noted a Hub Research study in which 43% of surveyed US consumers watch YouTube videos from influencers weekly. As a response, YouTube is strengthening its reliance on creators to boost engagement on the platform. Given the high consumer interest in watching, it makes sense for YouTube to cultivate a strong relationship with its influencers. Doing so aids its competition with TikTok, which I covered in a previous post
TikTok has combined the best features of video — which makes it a formidable presence against Instagram and YouTube — while establishing creative communities around particular topics in the same way Twitter has. This has made TikTok the best of both worlds and encourages an environment where influencers can build communities. Micro-creators — influencers who focus on creating a product — flourish especially well, drawing a hyper-engaged niche for which TikTok has become renowned.
All of this reflects the significant development of seeds for social commerce features. Social commerce lets followers conduct purchase activity, such as autofill of payment, without leaving the initial platform where the purchase is initiated — namely, the social media feed. This simplifies attributions and extends the customer experience a brand and influencer have cultivated.
Related Article: Why Your Brand Should Care About Influencer Marketing
Meanwhile, the ecosystem for influencers is being shaped by new sophistication in drawing followers to a profile. Some influencers are finding success by building followers into an active community rather than a follower audience. Having followers often means the communication feels one-dimensional — the influencers say a few observations, and the followers react and comment on those observations. With a community, more threads reflect everyone's participation.
A community audience result from real people who want to engage and build relationships with the profiles they follow. Many influencers are finding that the effort leads to potential long-term customers — a form of building long-term value and reducing customer churn. Moreover, people recognize that follower accounts can be mimicked or corrupted, so a profile may not speak to what the audience is aspiring towards. Thus, good influencer choices for managers are the ones who want to speak to their audience more frequently and naturally.
Plus, managers must recognize the growing proliferation of one type of influencer online. A class of influencers called the creator class is emerging. Creators are influencers using the products and services they describe in their videos and posts. They also create things from the products and services they mention.
For example, if I were an influencer of hobbies and crafts, I might mention a particular brand of store I go to to pick up my items or a particular toy or brand that I use in building my crafts. This creator class creates a different level of influence among their followers.
Influencers are sensing their growing presence online. As a result, they are starting to throw more weight onto platforms. The recent criticisms from the Kardashians against Instagram trying to be more like TikTok exemplify how high-profile influencers are starting to weigh in more on the directions platforms can take.
All of this comes as people's time on social media has peaked.
Daily social media usage, according to Statista, rose from 145 to 147 minutes over the last two years. This means platforms will likely continue to find ways to optimize their environments to keep influencers from migrating away from one platform. The more opportunities influencers have to make sales on a given platform, the more likely they are to remain and not shift resources away to a competitor. 
Related Article: Is Influencer Marketing a Fit for B2B Marketing Plans?
The combined changes in social media and influencer trends lead marketers to a golden opportunity to pick an influencer that can enhance customer experience objectives. But marketing managers should examine a number of qualities among the influencers they are considering.
They should look at how influencers manage their audience online. They should review comments and engagement, studying posts to determine what kind of voice the influencers have and how that voice aligns with brand management plans.
Managers should also consider what sort of brand safety keywords should be avoided. These choices are not a matter of censorship: the objective is managing the algorithm on the platform. You want influencers using words that your team determines are best for the brand. The usage can be a guardrail rather than guidelines offering influencers the ability to work with the brand while retaining their creativity and independence.
Managers should look at the influencer's past posts and see if any controversy came up and how the influencer handled it at the time. Doing so helps the brand understand what risks they may be exposing their brand to. Oftentimes, influencers are criticized for what they may have said in the past.
Lessons from current influencer issues regarding how associations are handled abound. For example, CNBC reported that Kim Kardashian is seeking to be removed from a lawsuit against EthereumMax, a crypto token that created losses for investors. The suit, which also includes Floyd Mayweather, is that the financial failure, an alleged “pump and dump” investment scheme, would not have scaled without her endorsement on social media.
Marketers must also be aware of the growing interest in community building and what legality issues can arise that differ from that of attracting followers. Platforms have provided all the creative tools to build a community, but what happens if the influencer moves to another platform? Who has "ownership" of the community — the platform, the brand or the influencers themselves?
It's a sticky question. Platforms are working to provide more in-experience shopping for users, which draws more followers for the influencer who had started with followers even before being approached by platforms.
In simple terms, it means that the relationship could spiral into a vicious cycle that brands can be caught in the middle of. But marketers should be encouraged that more and more platforms and influencers are working together and most often see a mutual benefit in creating a community online.
Influencers have evolved from online entertainment into the right curators for customer experiences. The one marketers choose should reflect their brand's values to deliver an exceptional customer experience.

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What to consider when signing up for health insurance – KGW.com

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PORTLAND, Ore. — Signing up for health insurance can be overwhelming. It can be confusing picking the right plan; whether open enrollment is coming up at work or someone turns 26 and will soon be booted from their parent’s insurance.
Angela Dowling, president of Regence Blue Cross Blue Shield of Oregon, offered tips to help people navigate the process.
“If COVID has taught us anything: We’re not invincible,” Dowling said. “And so people need to plan for those occasions when maybe they need some additional assistance in the health care space.”
For many, health insurance comes through their employer during open enrollment. It’s a window that opens once a year, often in the fall, when people can sign up for health insurance, adjust their current plan, or cancel it.
“Open enrollment happens for every employer at different times of the year. However, about 70% of them do open enrollment in the fourth quarter. So, timing is good,” Dowling said. “It’s good to think about what your benefit needs are and what your healthcare needs are at this time.”
OTHER STORIES: Here comes the sun: Why is it so important to be wary of UV rays?
Open enrollment is a familiar place for many, but for young adults, it’s a whole new world and confronting health insurance decisions come quickly.
“They have to make a decision, likely for the first time in their lives, around insurance and it’s confusing,” Dowling said.  
As students head off to college, most will be required to have health insurance at their school of choice. Many will offer their own health plan.
“When your student goes off to college, if you have health insurance for your dependents, including your student, you don’t need to enroll in the college plan. Keep that in mind. That could lower your expenses if your student is going off to college,” Dowling said.
Being a dependent on a parent’s insurance, however, only lasts so long. Young people have the option to stay on their parent’s plan, as a dependent, until the age of 26. Even with a full-time job, many people stay on their parent’s plan. When the birthday month arrives, though, soon-to-be 26-year-olds need to opt out and get their own coverage.
“When that dependent rolls off into their own plan, they need to either go on to their current employers plan and/or get an individual plan that they can get in the marketplace,” Dowling said. “A producer or an agent can help them get that coverage or they can go to the exchange and secure that coverage themselves.”
OTHER STORIES: Doctor weighs in on taking the first steps to address depression and anxiety
When it comes time to pick a plan, Dowling suggests taking the time to weigh the options and think about how healthcare has been utilized in the past.
“If you’ve had a large number of claims because you have a condition where you see physicians frequently or medications, think about that in terms of how you want to continue your future health care expenditures. That helps you decide what kind of plan decide do you really need to accommodate for your health situation,” Dowling said.
Also, consider the provider and whether it’s in the carrier network.
“There are no pre-existing conditions. So, if you want to change carriers, you absolutely can, but you should make sure that if you’re seeing a specialist or seeing a particular provider that you’re very interested in or have a relationship with – that [the] individual is in the network and is reimbursed at the level that you can afford,” Dowling said.
Another tip is to consider the plan type. There are several different types, each with pros and cons depending on a person’s situation.
“Go back to your original situation. If you have a chronic condition, that might not be a great plan for you, but it really depends on the contributions that your employers make to the plan. So, maybe the cost of the monthly premium is offset by that cost of the deductible?” Dowling said.
Yes, picking a plan can be overwhelming, but there are resources in person and online to help people sift through the confusion.
Here are some online resources:
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Covid: UK cases reach record again as PM urges New Year's Eve caution – BBC

The UK is in an "incomparably better" position than this time last year – but people should stay cautious when out on New Year's Eve, the PM has said.
In a year-end message, Boris Johnson hailed the "heroic" vaccination effort, adding that all adults in England had now been offered a booster jab.
The PM urged those celebrating tonight to take a Covid test and "remember the importance of ventilation".
UK daily Covid cases reached another record high of 189,846 on Friday.
There were also 203 deaths reported within 28 days of a positive test.
And daily hospital admissions were up to 1,915 in the most recent figures available, from 27 December, compared with 1,506 the previous day.
However, the overall number of Covid patients in hospital only rose by 20, suggesting the number of patients admitted was broadly similar to the number being discharged.
New Year's Eve celebrations have been scaled back across much of the country as the more infectious Omicron variant continues to drive up cases.
Mr Johnson resisted calls to impose new regulations in England in the run-up to new year, but in Scotland, Wales and Northern Ireland, tighter rules are now in place for pubs, bars and restaurants.
Events, including the traditional Trafalgar Square party in London and Edinburgh's Hogmanay celebrations, have been cancelled.
Amid warnings people should celebrate outdoors or in well-ventilated places, the Met Office said the UK was experiencing the warmest New Year's Eve on record – with Merryfield in Somerset recording a temperature of 15.8C (60.4F) earlier on Friday.
Benjamin Smith, from London, told the BBC he would be heading out to celebrate the new year, despite not often doing so in the past.
"I've had three jabs and recently recovered from an Omicron infection," he said, adding he would be going to a music event requiring proof of vaccination.
"I work in the events sector. We have had a torrid time of it throughout the pandemic, and I was effectively banned from doing my job for 15 months.
"I've done everything asked of me, and now is the time to do away with rules and allow people to make their own decisions. We can't be so averse to risk forever. "
Joanne Hopton from Derbyshire will be joining friends at the local pub for a meal and to hear some music.
"We were worried before Christmas about a lockdown, but are really pleased this hasn't come about," she said.
Joanne says she is fully vaccinated and has had her booster, and is currently taking lateral flow tests every day "as I have had a cold".
"I have followed all the advice, all the rules, got vaccinated – all so we can get on with life. To lock down now would be cruel," she adds.
But Peter, from Shropshire, plans to stay home and enjoy "the simple pleasures of life".
"One night in the year is no big deal! We don't need to have masses of drink or people to be happy."
The Department of Health and Social Care said it had met the goal set by the prime minister earlier this month for all eligible adults in England to be offered a Covid booster by 31 December.
Scotland, Wales and Northern Ireland also said they had met the booster target.
More than 90% of the UK population aged 12 and over have now received a first dose of a vaccine, it added.
Meanwhile, new data has shown a booster vaccine is initially 88% effective at preventing people ending up in hospital with coronavirus.
The UK Health Security Agency said there was not enough data to work out how long the protection would last, however.
The boosters work: it looks like a third dose better than halves your chances of catching a case of Omicron that puts you in hospital.
Unfortunately, despite the best efforts of everyone behind the vaccine rollout, nearly 30% of people with two doses are yet to receive a booster.
And while Omicron looks to be roughly one-third as severe as Delta, cases are already three times higher than they were before the latest variant arrived.
And Plan B restrictions haven't checked Omicron, so we could see numbers run higher still.
We should prepare for rises in admissions, baked in by current case figures; more than a million cases were reported in the past week.
We're already seeing those effects in England, where slightly more current data show sharp rises in admissions.
Things are looking far, far better than they did last December – but the coming weeks will not be easy.
Analysis of the Omicron variant has shown people who catch it are up to 70% less likely to need hospital treatment compared with other variants.
But leading statistician Prof Sir David Spiegelhalter warned daily cases in the UK could be far higher than official statistics show because of problems with testing, and the fact reinfections are not counted.
"We could be talking about half a million new infections per day," he said.
Prof Sir David said there was going to be "a huge wave of cases" that "is going to cause big disruption" in hospitals – but that in terms of "very serious outcomes", there was cause to be optimistic.
Health Secretary Sajid Javid said the rise in hospitalisations was particularly affecting over 60s, but that the UK now has "some of the strongest defences this country has ever had during this pandemic", including antivirals.
In other developments:
What are the social distancing rules?
How can I tell I have Omicron?
Omicron and Delta driving case tsunami – WHO
NHS preps Nightingale surge hubs as Covid soars
Calls for NHS staff priority for rapid Covid tests
Who can still get free Covid tests?
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Putin's dream of victory slips away in Ukraine
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'More of us might be killed – but we will win'
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Quiz of the week: What went on at Clarkson's farm?
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All Mainline Need For Speed Games In Order – Tech News Today

I’m a content creator happy to write, film, edit, and share original content. I used to work as a journalist, yet I’m constantly pursuing other creative and fun endeavors On the side, I manage an entertainment YouTube channel. On my downtime, I’m an avid casual gamer -if such a thing exists. See, I’d rather play Mass Effect for the 100th time than try my luck on Warzone again. . Oh, I’m also a father, which is my best job.

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The 11 Best Marketing Books for Beginners to Consider Reading – Solutions Review

Marketing Books for Beginners to Consider Reading
The editors at Solutions Review have compiled the best digital marketing books for beginners to consider reading based on their relevance, overall ratings, publish date, and ability to add value to a business.
SR Finds 106Beginner marketers can access countless online resources (including Solutions Review’s buyer’s guides and best practices) to help them grow and fine-tune their skills. But sometimes, you might want to do things the old-fashioned way and expand your bookshelf with a well-written and researched digital marketing book with insights catered to the questions entry-level marketers might encounter in their careers.
To help, our editors have carefully selected the best digital marketing books for beginners from recognized leaders, experts, and technology professionals in the field. From learning more about social media marketing to mastering marketing automation software, these publications can help readers sharpen their industry skills and continue to grow their marketing abilities. Each book listed has a minimum rating of four stars and ten reviews per book.


Becoming a Digital MarketerDescription: As the marketing industry evolves, new and experienced marketers must adapt to the latest trends and technological advancements. Marketers must have skills in building a website, running pay-per-click (PPC) campaigns, managing SEO strategies, and tracking analytics. With this book, Gil & Anya Gildner—the co-founders of a search marketing company—will educate their readers on fundamental marketing tools and best practices for paid advertising, social media, email marketing, copywriting, reporting, freelancing, marketing agencies, remote work, and branding.
Beginner's Guide to Google AdsDescription: This book acts as a “sequel” to the one above, as Anya Gildner provides readers with a deeper look into the world of pay-per-click advertising that builds off of the insights in Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career. With the second edition, Gildner expands the online guide portion and updates the material to cover the latest tips and tricks for launching, managing, tracking, and reporting on Google Ads. Other topics covered include keyword research, conversion optimization, automation, privacy, advertising, and more.
Description: Becoming an SEO expert is easier said than done, especially since Google’s search engine algorithm often changes the criteria it uses to determine what pages rank highly on their results pages. However, SEO is a staple of every successful marketing strategy, so learning how to utilize it in your marketing efforts is crucial. In Jessica Ainsworth’s book, readers will know what SEO is, how it works, and start to develop their ability to run an SEO audit for their website, optimize their site, research keywords, use tags, write blogs that rank, drive traffic to their pages, and boost conversion rates.
Description: Digital marketing encompasses multiple channels, technologies, and strategies that marketers need to know about if they want to find success. This extensive title from Stephanie Diamond provides readers with over eight hundred pages of expert insights and best practices for beginners or professionals looking to brush up on their skills. Topics covered include digital marketing strategy development, creating content, developing customer experiences, reaching millennial audiences, social media marketing, promoting channels, influencer marketing, and analyzing marketing data.
Description: Written by expert marketer Benjamin Sweeney, this popular title provides marketers with a “crash course” of marketing strategies that cover everything from basic tools to more complex digital strategies. Marketers will learn how to create marketing plans that reach the target audiences, boost search rankings, use social media to increase engagement, use different channels to connect with audiences, master SEO best practices, and more. The book is best suited for aspiring or early-career marketers but can also help entrepreneurs, agency marketers, students, influencers, and creators learn to connect with people in digital spaces.
Description: Michael Ezeanaka, an Amazon bestselling writer, has written a book to provide marketers with a compact introduction to the world of Facebook marketing and advertising. Readers can expect to learn how to use Facebook Ads Manager, create effective buyer personas, manage Facebook pages, monitor customer behavior, develop sales funnels that convert, create Instagram ads, grow email lists, and more. Alongside the nearly two hundred pages of insights, the book also includes a case study demonstrating how to make money on Facebook Advertising.
New Rules of MarketingDescription: David Meerman Scott’s book has sold over 400,000 copies since debuting and is now in its eighth edition. It has been updated to reflect the changing marketing trends influencing how marketers interact with their customers. Across 400+ pages, readers will learn about AI and machine learning, social media best practices, case studies, real-world examples, web-based communication technologies, emerging techniques, and how to identify the marketing trends that will keep you ahead of the curve. The book is ideal for business owners, marketers, entrepreneurs, PR professionals, and managers.
Salesforce for Beginners
Description: Across this book’s 17 chapters, Shaalan will help readers grow more acclimated to the Salesforce platform and let them see firsthand how it can be used in their sales, service, marketing, and automation efforts. By the time they’ve finished the book, readers will have learned to create and manage leads in Salesforce, explore a multitude of business development accounts and acquired contacts, achieve marketing goals using Salesforce campaigns, perform business analysis with reports and dashboards, build an effective Salesforce security model, and much more.
This is MarketingDescription: Seth Godin is one of the biggest names in marketing, as his popular blog, online courses, lectures, and best-selling books have helped countless people learn how to use empathy-fueled marketing tactics to solve people’s problems for them. This book, which has over 2,300 reviews on Amazon, reviews and assesses many marketing tactics we take for granted and uses them to create a roadmap toward lasting success. Readers can expect to learn how to build trust with a target audience, position their brand to reach the right people, avoid outdated marketing tactics, and reframe their marketing strategies to connect with customers in a meaningful way.
The Top 13 Best Digital Marketing Books You Should ReadDescription: Building a successful business requires following a reliable plan for rapid business growth. In this book, writer Allan Dib reveals how to generate new clients, profit more from existing ones, and share insights to help readers close sales, beat competitors, get the most value from small budgets, and improve profitability without losing customers. The text is best suited for small and medium-sized businesses looking to transform how they approach marketing and achieve more significant results. Still, the tips and best practices will be helpful to companies of all sizes.
GO TO BOOK
Written for busy business owners and marketing professionals, this book is packed with expert-level knowledge and insights written in approachable language that gets right to the point. Author Andrew Macarthy covers essential topics, tips, and best practices for social media marketing strategies, paid advertising, content marketing, driving brand awareness, attracting customers, increasing website traffic, closing sales, and more. This new version of the book comes equipped with updated tips, examples, and strategies for social media marketing on Twitter, LinkedIn, Facebook, Instagram, and beyond.



Data Management Solutions

Solutions Review brings all of the technology news, reviews, best practices and industry events together in one place. Every day our editors scan the Web looking for the most relevant content about Enterprise Information Management and posts it here.

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App Developers Increasingly Targeted via Slack, DevOps Tools – OODA Loop

According to new research, developers are facing increasing attacks via tools that they use to produce code and collaborate with other developers, including popular platforms such as Docker, Slack, and Kubernetes. Cybercriminals and threat actors are seeking to access the valuable software that these developers are working on on a daily basis. On September 18, an attacker claimed to have used stolen Slack credentials to access and copy more than 90 videos depicting early versions of Grand Theft Auto 6, an unreleased version of a popular video game by Rockstar Games. Just a week before this attack, Trend Micro found that attackers were searching for misconfigured Docker containers and attempting to compromise them.
According to security researchers, neither of the attacks involved vulnerabilities in the software programs themselves, but misconfigurations or security mishaps on behalf of the developers. Developers would be wary of their attack surface area and take significant steps to secure it. Developers often fail to see the value their projects hold to threat actors as the project is still in development. Oftentimes, developers believe that the finished product will be what attackers attempt to compromise. Therefore, they take unnecessary security risks such as setting up test environments at home or without security controls. However, the recent research suggests that these missteps are costing developers and are increasingly sought out by threat actors.
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