IIMC Dhenkanal Student Asmita Adhikari Represents India at MIPCOM

Asmita Adhikari, a student of English Journalism at the Indian Institute of Mass Communication (IIMC) in Dhenkanal, has been selected to represent India at the MIPCOM Waves Bazar in Cannes, France. The event took place from October 13 to 16, 2023, as part of an official delegation organized by the Ministry of Information and Broadcasting.

Her participation was facilitated under the WAVES Bazar Global Outreach Programme, with the Government of India fully sponsoring her travel and hospitality expenses. This initiative aims to promote Indian talent on an international platform, enhancing collaboration within the global media landscape.

Insights from Cannes

Speaking from Cannes, Asmita expressed her excitement about the opportunity. She remarked, “It’s really exciting being in France and meeting such talented and ambitious people. Talking to people from diverse backgrounds has been challenging, but also very enriching.”

Throughout the event, she engaged with various professionals in the media industry, gaining valuable insights and expanding her network. Asmita noted that the experience significantly boosted her confidence, pushing her to learn and perform at her best.

The MIPCOM event is renowned for showcasing the latest trends in media and entertainment, attracting industry leaders from around the globe. Asmita’s presence at such a prestigious platform reflects the growing recognition of Indian talent in the international arena.

This experience not only highlights the achievements of IIMC Dhenkanal but also underscores the importance of global exposure for students in the field of journalism. Asmita’s journey serves as an inspiration for her peers and future aspirants in the industry, demonstrating the potential of dedicated individuals representing their country on significant international stages.

As the media landscape continues to evolve, initiatives like the WAVES Bazar Global Outreach Programme play a crucial role in fostering cross-cultural exchanges and empowering young journalists.