Banijay Asia and Collective Artists Network Launch Creator Hub

Leading content studio Banijay Asia has announced a strategic partnership with the Collective Artists Network (CAN), a prominent talent and creator management agency in India. This collaboration aims to reshape the country’s creator economy by establishing a dedicated content and intellectual property engine focused on empowering creators.

Through this partnership, creators will take center stage in storytelling, gaining the authority to plan, develop, and scale content across various platforms. The initiative is designed to address the evolving needs of digital audiences by offering a diverse range of content, including scripted and unscripted series, branded entertainment, micro-dramas, vertical videos, and social-first content.

Transforming Content Creation in India

At the heart of this alliance is the integration of content, creators, and commerce. By leveraging CAN’s extensive network of creators and brand partnerships in combination with Banijay Asia’s storytelling expertise, the venture aims to redefine the content creation landscape in India. Notable digital creators such as Aisha Ahmed, Dolly Singh, and Kashish have already joined the initiative to craft brand-aligned, culturally resonant content.

Discussions are ongoing with major fast-moving consumer goods (FMCG) and e-commerce advertisers to develop engaging entertainment that aligns seamlessly with brand narratives. Deepak Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India, stated, “This partnership marks a bold new chapter in content creation — where creators are no longer just participants but become the driving force behind the narrative.”

Mrinalini Jain, Group Chief Development Officer, emphasized the significance of this collaboration, saying, “We see this as a creator-powered revolution. The future lies in content that’s authentic, scalable, and culture-shaping — and creators are at the center of it.”

A New Era for Digital Storytelling

The partnership also establishes a dedicated platform for creators to experiment with various formats, integrate into Banijay’s existing intellectual properties, and collaborate with brands on impactful campaigns. Together, Banijay Asia and CAN aspire to create a scalable, creator-first entertainment universe designed for platforms such as Instagram, YouTube, and Facebook.

Dhruv Chigopekar, Co-Founder of Collective Artists Network, expressed enthusiasm for the collaboration, noting, “What’s changing is how stories are being told. Creators are becoming part of the process instead of just the output. This collaboration allows us to explore that shift thoughtfully, combining structure with spontaneity, and legacy with a fresh lens.”

As the partnership unfolds, it is poised to usher in a bold new era for digital storytelling in India, emphasizing the importance of creators in shaping the future of entertainment. With a shared vision for a creator-driven content ecosystem, Banijay Asia and CAN are set to lead the way in transforming the entertainment landscape.