Former DocuSign CEO Offers Layoff Prevention Strategies

Dan Springer, the former CEO of DocuSign, has provided insights aimed at helping employees reduce their risk of layoffs during a tumultuous period for the tech industry. With numerous companies making job cuts as artificial intelligence reshapes business landscapes, Springer’s advice emphasizes the importance of adaptability and engagement.

In an interview with Business Insider, Springer stated, “The macro piece is, you need to invest in your capabilities, and as new technologies come along, you have to embrace them.” He highlighted the transformative impact of the iPhone, which debuted in 2007, noting that many who resisted the shift from BlackBerry found themselves at a disadvantage. “Five years later, they’re a dinosaur,” he remarked, illustrating the necessity of evolving with technology.

Springer also pointed out the importance of employee engagement within organizations. He advised those seeking to remain valuable in the job market to “really commit to the company and constantly just apply yourself to make your company successful.” This commitment, he argued, is recognized by employers, who tend to favor employees that contribute positively to company culture and customer service.

Dan Springer, a graduate of Harvard Business School, served as DocuSign’s chief executive from 2017 until 2022. During his leadership, the company experienced significant growth, expanding its workforce from 2,255 employees in January 2018 to 7,461 employees in January 2022. However, after Springer’s departure in June 2022, DocuSign faced a series of layoffs, including nearly 700 employees in September 2022 and another 700 employees in February 2023.

In his new role as CEO of Ironclad, a contract management software firm backed by Franklin Templeton, Springer continues to influence the tech sector. Following his exit from DocuSign’s board in April 2022, he has observed significant layoffs across the industry, with major players like Microsoft and Meta also announcing substantial job cuts. Microsoft has reduced its workforce by approximately 9,000 employees, while Meta has released over 21,000 employees across two rounds of layoffs.

Springer’s message resonates as many organizations reassess their workforce needs in light of economic pressures and technological advancements. He noted, “Companies aren’t perfect, but for the most part, companies figure out who the best employees are.” This insight serves as a reminder for workers to remain proactive and engaged in their roles.

As of January 31, 2025, DocuSign reported a workforce of 6,838 employees, reflecting the ongoing adjustments within the company. In a landscape where adaptability and commitment are crucial, Springer’s advice offers a path for employees aiming to secure their positions in an ever-evolving job market.