Women in Prayagraj Craft Eco-Friendly Idols for Diwali

In Prayagraj, approximately 5,000 women from over 250 self-help groups are producing eco-friendly Diwali products, leveraging traditional materials such as Ganga water and cow dung. These items include idols of Lord Ganesh, Goddess Lakshmi, and Lord Kuber, as well as earthen diyas, which are gaining significant popularity in the markets of Uttar Pradesh. This initiative not only fosters self-reliance among rural women but also contributes to their economic empowerment during the festive season.

Under the guidance of Pratibha Srivastava, Project Officer for the District Urban Development Agency (DUDA) in Prayagraj, these women are creating sustainable idols and designer lamps for Diwali. “This year, the women in our group are focused on crafting eco-friendly idols and decorative lamps,” Srivastava stated. The idols are made using a combination of cow dung and Ganga water, and instead of synthetic dyes, natural colors derived from vegetables and plant leaves are employed, reflecting both cultural reverence and environmental responsibility.

The Vartika Self-Help Group, led by Vartika Dwivedi, comprises 26 groups with a total of 260 women. They aim to produce over 200,000 diyas for the festival. Additionally, they are receiving numerous orders for designer lamps made from cow dung. This surge in demand aligns with a broader trend of consumers seeking environmentally friendly and sustainable products.

The initiative extends beyond idols and lamps. There has been a notable increase in the popularity of energy sticks made from cow dung and traditional worship materials, particularly during the Navratri festival. The women are also preparing these for Diwali. With rising concerns over adulteration in sweets, there is a growing preference for sweets made from Shree Anna, a term referring to indigenous grains.

More than 200 women are engaged in producing sweets made from Shree Anna for the Diwali celebrations. The Maa Lakshmi Self-Help Group and several other groups are crafting puja laddus using ingredients such as ragi, millet, and sorghum. These products will be packaged and sold in the market, catering to the increased demand during this festive period. Additionally, 90 women from the Durga Self-Help Group are involved in making sweets from coarse grains specifically for the Diwali festival.

This initiative not only enhances the economic status of women in the region but also reinforces traditional practices, making the festivities more meaningful and sustainable. As the festival approaches, the commitment of these women to their craft is evident, showcasing a blend of tradition and innovation that resonates with consumers seeking authenticity in their Diwali celebrations.