Pradeep Ranganathan’s ‘Dude’ Promo Sparks Controversy Online

At a promotional event for the film ‘Dude’, held in Chennai on March 12, 2024, actor Pradeep Ranganathan faced significant backlash after he and co-star Mamitha Baiju reenacted a scene from the movie’s trailer. His playful gestures, which included affectionately tugging at Baiju’s cheeks and hair, sparked an immediate outcry on social media, with many users labeling his actions as inappropriate and bordering on harassment.

The promotional event was intended to generate excitement for ‘Dude’, which is set to release on March 15, 2024. However, the atmosphere shifted dramatically when clips of Ranganathan’s antics circulated online. Critics swiftly took to platforms like Twitter and Instagram to express their concerns, with hashtags condemning the behavior trending shortly after the event.

Several netizens voiced their disappointment, describing the actor’s actions as “creepy” and “unacceptable.” Comments such as “This is not how you promote a film” and “This should not be tolerated” highlighted the growing discourse around consent and appropriate behavior in the entertainment industry.

In response to the backlash, Ranganathan issued a statement, acknowledging the criticism and expressing his regret for any discomfort caused. “It was meant to be light-hearted and fun, but I understand that it may not have come across that way,” he stated.

The controversy illustrates the broader conversation about interpersonal boundaries, particularly in promotional contexts. As the film industry increasingly grapples with issues of consent and respect, incidents like this serve as reminders of the need for sensitivity in public interactions.

As ‘Dude’ approaches its release date, it remains to be seen how this incident will affect the film’s reception. The dialogue surrounding appropriate promotional behavior continues to evolve, reflecting changing societal attitudes towards personal boundaries and respect in the entertainment arena.

Given the viral nature of social media, the fallout from this event could resonate beyond just this film, influencing how actors engage with their fans and promote their work in the future.