Bhartiya Mall of Bengaluru Expands with 16 New Brands in Six Months

Bhartiya Mall of Bengaluru has strengthened its retail portfolio by launching 16 new brands over the past six months, with the latest addition being The Souled Store, a prominent Indian apparel and lifestyle brand. The mall, recognized as a key shopping and lifestyle destination in the city, aims to cater to the evolving preferences of millennial and Gen Z shoppers.

The inclusion of The Souled Store highlights the mall’s commitment to expanding its direct-to-consumer (D2C) offerings. This initiative is designed to create a bridge for innovative brands to engage effectively with their target customers. The Souled Store features a vibrant and quirky aesthetic, providing shoppers with a diverse range of casualwear and officially licensed collections from popular franchises such as Marvel, Disney, DC, and Harry Potter.

Strategic Focus on Millennial and Gen Z Consumers

According to Ramaraju K.N, Senior Vice-President of Retail at Bhartiya Urban, the mall’s retail mix is intentionally curated to align with the preferences of its audience. With approximately 35–40% of visitors comprising millennial families and another 25–30% being Gen Z, the focus has been on dynamic, experience-driven brands that resonate with the lifestyle and aspirations of these consumer groups.

The Souled Store marks the mall’s 16th store opening since the beginning of the year, joining a lineup that includes brands such as Shobitam (sarees), Peachmode (women’s ethnic wear), and Biglilpeople (kids’ fashion). This growth reflects a broader strategy to enhance the mall’s fashion portfolio while responding to the demands of a diverse consumer base.

Earlier expansions also included the introduction of various home furnishing brands. Notably, the German brand Domicil brought unique lifestyle products, while Fabbrica introduced its furniture and furnishings. Other notable entrants include Corian, which provides versatile kitchen and bathroom surfaces, and The Yellow Dwelling, a home décor brand.

Innovation and Experience at Bhartiya Mall

The mall has also strengthened its retail mix with the addition of leading D2C innovators. Snitch opened its sixth store in India at this location, while The Bear House chose Bhartiya Mall for its first offline presence, further enhancing the shopping experience for visitors.

With a focus on creating an engaging and diverse shopping environment, Bhartiya Mall of Bengaluru continues to position itself as a central hub for contemporary retail. The combination of new-age brands and a commitment to customer experience is set to attract an even broader audience, ensuring the mall’s relevance in an ever-evolving market landscape.