UK Government Proposes Ban on Energy Drink Sales to Under-16s

The Government of the United Kingdom has proposed a new law aimed at banning the sale of energy drinks, including popular brands like Red Bull, to children under the age of 16. This initiative is part of a broader effort to reduce caffeine consumption among young people, amid growing concerns about the potential health risks associated with these beverages.

The proposed legislation targets energy drinks that contain more than 150 mg of caffeine per litre. Retailers—including shops, cafés, restaurants, vending machines, and online stores—would be legally prohibited from selling these drinks to individuals under 16 years old. While regular soft drinks, tea, and coffee would remain unaffected, the move aims to address significant health risks linked to high caffeine intake.

Research indicates that many energy drinks contain caffeine levels equivalent to more than two regular-sized cups of coffee. Such high consumption has been associated with adverse effects in children, including headaches, sleep disturbances, and anxiety. These issues can significantly impact educational performance and overall well-being. Officials have highlighted concerns that children, particularly in disadvantaged communities, may face compounded risks such as poor concentration and dental damage.

In advance of the formal legislation, the government has initiated a 12-week consultation period with stakeholders, which includes parents, health experts, and retailers. This consultation aims to gather feedback on how best to implement the new measure and ensure its effectiveness.

Interestingly, some major retailers have already adopted a voluntary ban on the sale of high-caffeine energy drinks to children. This proactive approach reflects a growing recognition of the potential health risks posed by these products.

The planned legislation underscores the UK government’s commitment to safeguarding children’s health and addressing the rising concerns over dietary habits among young people. As discussions continue, the outcome of the consultation will likely shape the final version of the law and its enforcement.