Ajay Devgn Delays Son Of Sardaar 2 Release Amid Saiyaara Success

Ajay Devgn has postponed the release of his film Son Of Sardaar 2 from July 25 to August 1 in response to the unexpected success of the recently released film, Saiyaara. The decision reflects a strategic move by the producers, recognizing the strong box office performance of Saiyaara, which recorded impressive opening numbers and continued to gain momentum in its second day of release.

Trade experts have praised this decision as a smart business call. The owner of Roopbani Cinema in Purnia, Bihar, Vishek Chauhan, emphasized the importance of this timing, stating, “Ajay is smart; he’s one of the few actors who has distributed films in Mumbai territory. Hence, he understands business better than most of us.” Chauhan noted that the growth of a non-star cast film like Saiyaara indicated that the second weekend would potentially outperform the first, leading to a crowded cinema landscape if Son Of Sardaar 2 had retained its original release date.

The trade analyst also pointed out the challenges that Son Of Sardaar 2 would have faced at single-screen cinemas, which typically cater to a different audience than multiplexes. “Had the film stuck to its original date, their target audience would have been compromised,” Chauhan added. He defended the decision against criticisms on social media, asserting, “It is Ajay’s money which is at stake. The day they put their money and clash with a film like Saiyaara, then they will understand.”

Taran Adarsh, another veteran in the industry, echoed Chauhan’s sentiments, calling the postponement a wise decision. He noted the competitive landscape, mentioning that both Dhadak 2 and Son Of Sardaar 2 are franchise films releasing on the same day. Adarsh remarked, “Now, we have Dhadak 2 also releasing on the same day. Both are franchises. So, let’s see what happens.”

The trade landscape remains dynamic, with the upcoming War 2 set to release on August 14, potentially sandwiching Son Of Sardaar 2 between two high-profile films. Although the postponement means that Son Of Sardaar 2 now has a shorter window to perform, Adarsh suggested that a two-week period is still ample time for a film to make a significant impact at the box office.

Atul Mohan, a trade analyst, acknowledged the complexities of this decision. While he recognized that postponing a major film might not create the best public perception, he reiterated that the business rationale was sound. “It makes sense. Now, it’ll get sandwiched between Saiyaara and War 2. They will have only two weeks to perform,” Mohan stated, reflecting on the competitive nature of the industry.

The wave of success from Saiyaara has created a ripple effect that the makers of Son Of Sardaar 2 could not ignore. By adjusting its release date, the film aims to secure a more favorable position in the box office landscape, allowing it to reach its target audience more effectively.

In an industry where timing can significantly influence a film’s commercial fate, Ajay Devgn’s decision to delay Son Of Sardaar 2 highlights the strategic thinking necessary to navigate the post-pandemic film market. As the release date approaches, all eyes will be on how this adjustment affects the film’s performance amid a crowded summer film schedule.