Massimo Group Accelerates Dealer Network Growth Ahead of 2026

Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles and electric mobility solutions, has announced significant progress in its dealer network and organizational structure as it gears up for accelerated growth in 2026. The company highlighted its strategic focus on expanding its dealer network and enhancing product offerings in a recent update.

Strengthening the Dealer Network

Throughout 2025, Massimo prioritized the development of its dealer network as a key component of its growth strategy. The company invested in channel expansion, internal infrastructure, and improved dealer support capabilities. As the year concludes, Massimo has made strides in strengthening its authorized dealer presence across crucial U.S. markets, thereby enhancing customer access and laying the groundwork for the launch of its higher-value product platforms.

In the fourth quarter of 2025, Massimo recorded notable momentum in dealer development. The company entered into agreements with multiple new dealer partners, reflecting an increasing interest from dealers aligned with Massimo’s evolving product strategy. Management believes this momentum is indicative of improved execution, clearer product positioning, and a stronger alignment between market needs and the company’s long-term roadmap.

Organizational Enhancements for Future Growth

To support its plans for dealer expansion in 2026, Massimo implemented several key organizational enhancements during 2025. The appointment of a new Vice President of Dealer Development aims to lead initiatives related to dealer recruitment, onboarding, and performance. This role underscores Massimo’s commitment to building a scalable and quality-focused dealer network.

Additionally, the company hired a Manager of Fleet Sales, which is intended to bolster its commercial capabilities and facilitate the development of a comprehensive dealer and fleet-oriented go-to-market strategy. These organizational changes are integral to Massimo’s refreshed dealer program, set to launch in January 2026. Management views these appointments as a transition from foundational network building to a more execution-focused growth phase.

Massimo’s dealer initiatives are also supported by a differentiated product roadmap designed to enhance dealer competitiveness and profitability. Several established dealer partners have already signed purchase agreements for units within new product series. The company has also initiated a preorder program for its 2026 Sentinel models, which is gaining traction as dealers prepare for the upcoming selling season.

Looking ahead to 2026, Massimo plans to intensify its focus on dealer development, emphasizing dealer quality, operational consistency, and long-term partnership alignment. Management maintains that the dealer channel will be a crucial driver of sustainable revenue growth and successful product commercialization. With an expanded dealer organization, increased dealer engagement, and a growing product lineup, Massimo is poised for disciplined, dealer-led growth while striving to deliver long-term value for its shareholders.

Massimo Group, headquartered in Garland, Texas, specializes in powersports and electric vehicles, offering a range of products including UTVs, ATVs, e-bikes, and electric utility vehicles known for their performance and reliability.

This announcement comes as the company continues to navigate a competitive landscape, with management emphasizing the importance of strategic dealer partnerships to foster growth and innovation in the coming years.