Bhartiya Mall of Bengaluru Unveils 16 New Brands in Six Months

Bhartiya Mall of Bengaluru has recently expanded its offerings with the addition of 16 new brands in just six months, cementing its status as a premier shopping and lifestyle destination. The latest entry, The Souled Store, a popular Indian apparel and lifestyle brand, officially opened its doors at the mall, enhancing the diverse retail landscape aimed at attracting millennial and Gen Z shoppers.

The opening of The Souled Store showcases the mall’s strategic focus on direct-to-consumer (D2C) retail, creating a vital connection between new-age brands and their target audiences. The store features an extensive range of casualwear and officially licensed collections, including popular franchises such as Marvel, Disney, DC, Harry Potter, and Friends. With its vibrant design and immersive shopping experience, The Souled Store stands out as a unique addition to the mall’s fashion portfolio.

Strategic Focus on Consumer Preferences

According to Ramaraju K.N, Senior Vice-President of Retail at Bhartiya Urban, the mall’s retail mix is curated to resonate with the preferences of its primary customer base. He stated, “With a large base of millennials and Gen Zs, we are focused on bringing in dynamic, experience-driven brands that resonate with their lifestyle and aspirations.” This commitment to a diverse retail environment is evident as the mall continues to attract innovative D2C labels.

Bhartiya Mall of Bengaluru’s recent brand additions include Shobitam, specializing in sarees; Peachmode, focusing on women’s ethnic wear; and Biglilpeople, which caters to children’s fashion. Other notable newcomers are Indyvarna, offering Indo-western fashion; Hush Puppies for footwear; and Frangipani, a multi-brand store featuring Chumbak, Imara, Voylla, and Abhishti.

In addition to fashion, the mall has bolstered its home category with the introduction of German brands like Domicil and Fabbrica, which offer unique lifestyle products and contemporary furnishings. The arrival of Corian, known for its sophisticated kitchen and bathroom surfaces, adds to the mall’s diverse offerings. Furthermore, The Yellow Dwelling, a home furnishings and décor brand, has also joined the retail ensemble.

Connecting with Emerging Trends

Bhartiya Mall of Bengaluru recognizes the importance of engaging with its audience, with approximately 35-40% of visitors comprising millennial families and another 25-30% being from Gen Z. This demographic-driven approach has led to the successful integration of brands that not only meet consumer demands but also elevate the overall shopping experience.

New entrants like Snitch, which opened its sixth store in India at the mall, and The Bear House, which chose Bhartiya Mall for its inaugural offline presence, illustrate the growing trend of D2C brands seeking physical locations to enhance customer connections.

As Bhartiya Mall of Bengaluru continues to evolve, its commitment to curating a vibrant mix of brands reflects the shifting retail landscape and the increasing importance of experiential shopping. With 16 new stores launched in a short period, the mall is poised to strengthen its position as a leader in the competitive retail market, catering to the dynamic needs of today’s consumers.