PGI India’s 2025 Buyer-Seller Meet Boosts Platinum’s Market Appeal

The 2025 Platinum Buyer-Seller Meet (BSM) organized by Platinum Guild International (PGI) India concluded successfully in Kochi, drawing participation from prominent industry leaders. The event served as a vital platform for collaboration among platinum jewellery manufacturers and retailers, aimed at enhancing the market’s appeal just ahead of the festive and wedding seasons.

Held at the Grand Hyatt in Kochi, this year’s meet attracted 60 retailers and 14 manufacturers, marking a significant turnout and demonstrating the growing interest and commitment to platinum jewellery. The BSM facilitated discussions on future strategies, showcased new collections, and highlighted innovations in design and technology, creating a vibrant atmosphere for networking and business development.

The event featured PGI’s signature brands, including Platinum Love Bands, Platinum Evara, and Men of Platinum. Retailers were able to place orders and prepare their inventory for the upcoming season, with integrated marketing campaigns anticipated to energize the market and stimulate sales.

As global market conditions evolve, PGI India placed a strong emphasis on innovation and consumer engagement. The BSM aimed to position platinum as the preferred choice for modern Indian consumers through distinctive designs and strategic marketing initiatives. The enthusiastic response from retailers, alongside substantial order volumes, underscored both the event’s effectiveness and the positive outlook for platinum in the market.

During the meet, strategic sessions led by PGI’s leadership discussed the evolving narrative surrounding platinum in India’s jewellery sector. Topics included marketing innovations, exclusive collections, and bi-metal design strategies. These discussions aimed to emphasize consistent growth and long-term profitability in the category.

Tim Schlick, Chief Executive Officer of PGI, commented, “The 2025 Buyer-Seller Meet marks an inflection point for platinum in India. We are seeing a convergence of favorable market dynamics—rising consumer aspiration, product innovation, and strong retailer commitment. This platform reflects our continued investment in building a future-ready platinum category.” He highlighted that the event reaffirmed PGI’s commitment to strategic partnerships and business models that adapt to consumer needs.

In a similar vein, Vaishali Banerjee, Head of Global Market Development and Managing Director for India and the Middle East, expressed her enthusiasm for the growing industry connections facilitated by the meet. She noted, “It’s inspiring to see the energy, commitment, and innovation our partners bring to the table. This event is part of PGI’s commitment to building a movement around modern jewellery for modern India.”

Pallavi Sharma, Deputy Country Manager for India and the Middle East at PGI, emphasized the importance of tapping into new consumer demographics. She stated, “This year, we placed a strong emphasis on leveraging the business opportunity to bring platinum to new groups of consumers due to its competitive market pricing. Our priority is to enable our partners to win in a highly competitive market.”

The 2025 BSM highlighted PGI’s commitment to unlocking the full potential of platinum jewellery through collaboration and consumer-focused strategies. As the festive season approaches, the event has set a decisive tone for a successful quarter, energizing partners with a renewed focus on design excellence and profitability.

As part of its ongoing efforts, PGI also implements a rigorous quality assurance program in partnership with TUV India Pvt Ltd. This program ensures that each piece of platinum jewellery meets a purity standard of 95%, stamped as ‘Pt950’ and accompanied by a tamper-proof quality assurance card. This initiative aims to enhance transparency and assure consumers of the quality of their purchases.

Platinum Guild International, established in 1975, is dedicated to developing the global platinum jewellery market. With a focus on consumer awareness and appreciation, PGI works closely with jewellery retailers and manufacturers to create demand for platinum. Its strategic initiatives in key markets, including India, aim to foster long-term commitments to platinum as a premium choice for fine jewellery.

In summary, the 2025 Buyer-Seller Meet not only reinforced platinum’s position in India’s jewellery landscape but also laid the groundwork for its future growth amidst changing consumer preferences and market dynamics.