Ajay Devgn has postponed the release of his film Son Of Sardaar 2 from July 25 to August 1 in response to the unexpected success of the recently released film, Saiyaara. The decision reflects a strategic move by the producers, recognizing the strong box office performance of Saiyaara, which recorded impressive opening numbers and continued to gain momentum in its second day of release.

Trade experts have praised this decision as a smart business call. The owner of Roopbani Cinema in Purnia, Bihar, Vishek Chauhan, emphasized the importance of this timing, stating, “Ajay is smart; he’s one of the few actors who has distributed films in Mumbai territory. Hence, he understands business better than most of us.” Chauhan noted that the growth of a non-star cast film like Saiyaara indicated that the second weekend would potentially outperform the first, leading to a crowded cinema landscape if Son Of Sardaar 2 had retained its original release date.

The trade analyst also pointed out the challenges that Son Of Sardaar 2 would have faced at single-screen cinemas, which typically cater to a different audience than multiplexes. “Had the film stuck to its original date, their target audience would have been compromised,” Chauhan added. He defended the decision against criticisms on social media, asserting, “It is Ajay’s money which is at stake. The day they put their money and clash with a film like Saiyaara, then they will understand.”

Taran Adarsh, another veteran in the industry, echoed Chauhan’s sentiments, calling the postponement a wise decision. He noted the competitive landscape, mentioning that both Dhadak 2 and Son Of Sardaar 2 are franchise films releasing on the same day. Adarsh remarked, “Now, we have Dhadak 2 also releasing on the same day. Both are franchises. So, let’s see what happens.”

The trade landscape remains dynamic, with the upcoming War 2 set to release on August 14, potentially sandwiching Son Of Sardaar 2 between two high-profile films. Although the postponement means that Son Of Sardaar 2 now has a shorter window to perform, Adarsh suggested that a two-week period is still ample time for a film to make a significant impact at the box office.

Atul Mohan, a trade analyst, acknowledged the complexities of this decision. While he recognized that postponing a major film might not create the best public perception, he reiterated that the business rationale was sound. “It makes sense. Now, it’ll get sandwiched between Saiyaara and War 2. They will have only two weeks to perform,” Mohan stated, reflecting on the competitive nature of the industry.

The wave of success from Saiyaara has created a ripple effect that the makers of Son Of Sardaar 2 could not ignore. By adjusting its release date, the film aims to secure a more favorable position in the box office landscape, allowing it to reach its target audience more effectively.

In an industry where timing can significantly influence a film’s commercial fate, Ajay Devgn’s decision to delay Son Of Sardaar 2 highlights the strategic thinking necessary to navigate the post-pandemic film market. As the release date approaches, all eyes will be on how this adjustment affects the film’s performance amid a crowded summer film schedule.

The film *Saiyaara*, directed by Mohit Suri, has emerged as a surprising box office success, grossing an impressive INR 84 crore during its opening weekend. This figure places it as the second-highest opening for a Hindi film in 2025, trailing only behind *Chhaava*, which earned INR 121.43 crore. Starring newcomers Ahaan Panday and Aneet Padda, the film has defied expectations, particularly given Suri’s recent track record and its status as an unofficial remake of the 2004 Korean film *A Moment to Remember*.

Despite being released on approximately 8,000 screens, fewer than typical blockbusters, *Saiyaara* maintained strong audience engagement, with a notable 71% occupancy on its first Sunday. The film is projected to earn around INR 20 crore on the following Monday, likely pushing its total past the significant INR 100 crore mark shortly thereafter. Some industry experts even speculate it could reach up to INR 300 crore, challenging the current record for modern-day Hindi romantic dramas set by *Kabir Singh*, which grossed INR 278.24 crore.

Five Lessons from Saiyaara’s Unexpected Success

The unexpected triumph of *Saiyaara* highlights several key strategies that could benefit Bollywood, particularly in the romantic drama genre.

First, the film taps into a strong market trend. Recent successes like *Kabir Singh* show that younger audiences are drawn to emotionally charged narratives where the male lead often embodies a brooding, complex character, while the female lead serves as a transformative presence. Suri’s previous hits, such as *Aashiqui 2* and *Ek Villain*, have similarly resonated with this demographic, and the trailer for *Saiyaara* effectively captured this sentiment.

Second, the film’s music played a pivotal role. Audiences today are increasingly turned off by remixes and rehashed tracks; they crave original, soulful compositions that enhance the storytelling experience. *Saiyaara* successfully delivered songs that became integral to the narrative and sparked viral social media engagement, filling a gap that many recent films have overlooked.

Third, the decision to cast newcomers was a strategic move that kept the film’s budget within the range of INR 45–60 crore. This approach allowed the film to achieve profitability almost immediately, a rare feat in today’s cinematic landscape.

While some commentators suggested that *Saiyaara* lacked a robust public relations strategy, this perspective overlooks the film’s more subtle marketing techniques. Yash Raj Films (YRF) opted for a controlled promotional campaign, with Mohit Suri being the primary spokesperson. By minimizing exposure for the lead actors, the film created an air of intrigue, generating fear of missing out (FOMO) among younger viewers.

Finally, the film benefitted from positive word-of-mouth. Reports of enthusiastic audience reactions—videos of packed theaters, emotional breakdowns, and even fainting fans—quickly gained traction on social media. While some of these moments may have been amplified for promotional purposes, they undeniably contributed to sustaining interest and encouraging viewers to see the film soon after its release.

Ultimately, *Saiyaara* demonstrates that a strong emotional core, effective marketing, quality music, and measured expectations can coalesce into a successful box office outcome. YRF and Mohit Suri did not reinvent the formula for romantic dramas but instead adeptly navigated the current landscape to create a film that resonates with audiences. This serves as a reminder that even traditional love stories can capture hearts and fill theaters when executed thoughtfully.

In the realm of Vastu Shastra, the east direction holds significant importance as it is associated with light, blessings, and prosperity. By strategically placing specific items in this zone, individuals can enhance the positive energy of their homes, shops, or offices. This ancient practice not only aims to attract wealth but also fosters a harmonious environment.

Understanding the Significance of the East Direction

According to practitioners of Vastu Shastra, the east is ruled by deities and divine energies. It is believed that aligning this direction with particular objects can invite wealth and maintain balance within a space. As the direction from which the sun rises, the east is seen as a source of energy and positivity. By making intentional choices about the items kept in this area, one can magnetize abundance and promote spiritual growth.

Key Items to Enhance Prosperity in the East

Here are six valuable items to consider placing in the east direction of your residence or business:

1. **Red or Golden Safe**: For those operating shops or offices, positioning a safe or locker in the east, ideally in red or golden colors, is recommended. This locker should be used to store money or valuables, as it is believed to ensure continuous wealth flow.

2. **Mirror Placement**: An auspicious mirror on the east wall is said to attract wealth. It should ideally reflect your safe or symbols of prosperity. Care should be taken to ensure the mirror does not face south, as this could negate its positive effects.

3. **Tulsi Plant**: Planting a **Tulsi** (Holy Basil) in the east area is highly regarded in Vastu. This plant is believed to dispel negative energy and invite peace and prosperity while attracting the blessings of **Goddess Lakshmi**.

4. **Image of the Sun God**: Decorating the eastern wall with an image of **Surya Dev** (Sun God) or a picture of the rising sun is thought to bring new beginnings and recognition. The morning sunlight combined with this visual can elevate daily motivation and achievements.

5. **Seven Running Horses Painting**: Hanging a painting of seven running horses in the east direction is considered particularly auspicious. This image symbolizes strength and momentum, believed to enhance career growth and help overcome obstacles.

6. **Other Sacred Items**: Beyond these specific suggestions, incorporating any other items that resonate with personal beliefs can further enhance the energy in the east. This may include symbols of personal success or items that hold sentimental value.

The integration of these Vastu tips can transform the east direction into a powerful magnet for wealth and spiritual clarity. Whether residing in an apartment or managing a business space, these simple placements can foster an environment conducive to growth.

It is essential to note that this guidance is based on traditional beliefs and practices. As with any cultural or spiritual advice, individual experiences and results may vary. For further insights, individuals may consult experts in Vastu Shastra such as **AK Singh**, an astrologer with over five years of experience in this field, who also offers services in horoscope predictions and tarot readings.

By thoughtfully aligning your space with these principles, you can create an atmosphere that not only supports material success but also enhances your overall well-being.

Jamie Lee Curtis has come under fire for her actions during a recent red carpet interview at the La Culturistas Culture Awards in Los Angeles. The event, hosted by Bowen Yang and Matt Rogers, celebrates significant moments in pop culture across over 100 categories. During an interview with Vulture, Curtis interrupted Yang and Rogers while they were discussing memorable quotes from films.

As the duo shared their favorite quotes, Yang referenced a line from Julia Roberts in the film Erin Brockovich, while Rogers quoted Reese Witherspoon’s character in Legally Blonde. Curtis, overhearing their conversation, approached them and mimed for them to lower their voices, saying, “Listen, bring the whole fucking thing down.” This unexpected interruption elicited a range of reactions from viewers.

Social media erupted with commentary following the incident. Fans expressed their disbelief and disappointment at Curtis’s actions. One user remarked, “The audacity to interrupt someone’s interview at their own award show just to shush them is insane.” Another added, “This made me CRINGGGGGGGEEEEEE holy shit.” Many felt that her behavior was disrespectful, with comments indicating that Curtis may not have been aware of the setting or the significance of the event.

Despite the backlash, there was notable support for Yang and Rogers. Their quick-witted responses to Curtis were praised, with one viewer highlighting Yang’s remark, “You’re gonna hate the whole fucking show then,” which garnered nearly 60,000 likes on social media. Another fan commended the pair for their immediate retort to Curtis, suggesting they handled the situation with grace and humor.

As of now, Jamie Lee Curtis has not publicly addressed the criticism. Media outlets have reached out to her representatives for comment, but there has been no response as of yet. The incident has sparked a broader conversation about respect and boundaries in public appearances, especially during award ceremonies that celebrate creativity and artistic expression.

The La Culturistas Culture Awards, which took place in October 2023, continue to be a topic of discussion, not only for the awards themselves but also for the moments that unfold on the red carpet. Fans are left wondering how this incident will impact Curtis’s public image and future interactions within the entertainment community.