Philips Launches “Happy Honeymoon Travels” for Wedding Season

Philips Home Appliances has unveiled its latest campaign, “Happy Honeymoon Travels,” aimed at enhancing the experience of newlyweds during India’s vibrant wedding season. Launched on November 5, 2023, the initiative focuses on providing young couples with smart and meaningful appliances to support their transition into married life, making everyday activities more enjoyable.

The campaign runs until December 15, 2023, and offers customers the chance to win a variety of prizes when they purchase Philips products worth Rs. 1,000 or more. Participants can look forward to daily, weekly, and mega rewards, which include a Philips Dual Basket Air Fryer for daily winners, a travel voucher valued at Rs. 75,000 for weekly winners, and a grand prize of a travel voucher worth Rs. 200,000 for the mega winner.

Philips aims to resonate with modern couples who prioritize comfort, convenience, and aesthetics as they embark on a shared life. The campaign features exclusive wedding bundles that include popular Philips products such as Airfryers, Garment Steamers, Coffee Machines, and Air Purifiers. These offerings are designed to help couples begin their journey together with ease and a sense of celebration.

Pooja Baid, Chief Marketing Officer of Versuni India, expressed the company’s vision for the campaign. “For today’s couples, setting up a home is as exciting as the wedding itself,” she stated. “With Happy Honeymoon Travels, we’re bringing Philips’ purpose of ‘turning houses into homes’ to life by helping newlyweds begin their journey with comfort, confidence, and a touch of delight. It’s our way of making those first steps into married life feel effortless and truly special.”

The “Happy Honeymoon Travels” campaign will be visible across various modern trade and retail outlets throughout the wedding season. Philips plans to offer exclusive deals, time-limited discounts, and interactive gifts aimed at assisting couples and gift-givers in selecting practical and meaningful products for their celebrations.

As a subsidiary of Versuni, Philips continues to innovate in the home appliance sector. Versuni is committed to turning houses into homes and markets several brands, including Philips Baristina, Philips Walita, Preethi, and L’OR Barista. The company boasts a diverse portfolio that encompasses coffee and kitchen appliances, garment care, climate care, and floor care, with over 900 patents to its name.

Philips products, including the Airfryer, Espresso Machine with LatteGo, Handheld Steamer, Air Purifier, and AquaTrio Cordless Vacuum, are sold under trademark license from Koninklijke Philips N.V. Versuni is headquartered in Amsterdam, the Netherlands, with innovation, manufacturing, and commercial centers situated around the globe, reaching over 100 countries.

This initiative reflects Philips’ dedication to enhancing the lives of consumers by providing innovative solutions that blend functionality with style, ensuring that every moment of married life is celebrated.