Entertainment
“Param Sundari Box Office: Minimal Growth for Malhotra and Kapoor”
The romantic comedy *Param Sundari*, featuring actors Sidharth Malhotra and Janhvi Kapoor, has shown minimal growth at the box office following its release on August 29, 2023. The film opened with a collection of just over ₹7 crore on its first day and managed to accumulate approximately ₹8.5 crore on its second day, bringing its total to about ₹16 crore within the first two days.
On Saturday, the film’s performance reflected a slight increase in audience turnout, although overall theatre occupancy remained below 16%, a figure that industry analysts consider concerning. The film’s trajectory indicates that while it may surpass ₹25 crore over the opening weekend, its long-term success will be tested as the first week progresses.
As *Param Sundari* competes in a crowded market, it faces challenges similar to those encountered by recent Bollywood releases like *Son of Sardaar 2*, *Dhadak 2*, and *War 2*. The initial weekend is crucial for gauging audience interest, particularly as the film benefitted from the festive atmosphere of Ganesh Chaturthi, which drew viewers to cinemas. However, the real test will emerge once the holiday period concludes.
The critical response to *Param Sundari* has been mixed, which could affect its box office longevity. Both Sidharth Malhotra and Janhvi Kapoor are in search of a successful project to bolster their careers, making the stakes particularly high for this film. Directed by Tushar Jalota and produced by Maddock Films, *Param Sundari* also features a supporting cast that includes Sanjay Kapoor, Manjot Singh, Renji Panicker, Inayat Verma, and Siddhartha Shankar.
As the film continues its run in cinemas, the upcoming week will provide clearer insights into its potential success and whether it can maintain momentum amidst a fluctuating audience interest.
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