Digital Creators Nipun Jain and Mohit Mamoria Launch Quiz Book

Digital creators Nipun Jain and Mohit Mamoria have transitioned from online entertainment to the literary world with their new quiz book titled “What The… What?!”. Published by Hachette India and released on December 2, 2023, the book is designed to engage readers with surprising trivia and interactive content.

The duo, known for their popular online channel Arey Pata Hai, has crafted a work that strays from traditional quiz formats. Each section unfolds as a conversation between Jain and Mamoria, where questions evolve into stories enriched with hints and answers. The book is filled with intriguing facts, such as the origin of the name of a city in New Mexico and the chemistry behind why onions make us cry.

Engaging Content and Illustrations

“We left our conventional jobs to pursue our passion for puzzles and quizzes,” Jain shared. “It’s gratifying to see that people are becoming more curious through the content we put out. This book is another way to make the world a more curious place.” The couple, who have amassed over a million followers on their platform, view this endeavor as an adventure, whether it proves to be wise or foolish.

The book features a guiding character named Psyfur, a cat that accompanies readers through various sections. With vibrant illustrations and designs by Parth Verma, it creates an engaging reading experience. The creators emphasize that the information presented is factual and meant to spark curiosity. “Once you find the answers to these, you’ll go, ‘What the… What?!'” they state.

Endorsements from Notable Figures

The book has garnered positive endorsements from notable personalities in the field of knowledge and entertainment. Chess grandmaster Viswanathan Anand praised it for being “accessible, entertaining, and informative.” Quiz master Siddhartha Basu described it as a “learning trip that’s fun all the way,” comparing Jain and Mamoria to a “desi Alice and Mad Hatter” guiding readers through a wonderland of discovery.

Priced at Rs 399, “What The… What?!” is available for purchase in both online and offline bookstores. As Jain and Mamoria embark on this new chapter, they invite readers to join them in exploring the quirky and fascinating world of trivia that keeps the spirit of curiosity alive.