Canon Central and North Africa (CCNA), through its R-tour, has launched its mirrorless series in Nigeria.
At the launch in Lagos, the Director of Sales and Marketing, Canon Central and North Africa, Amine Djouahra, noted that introducing the products to Nigeria falls in line with the company’s vision to bring together the finest imaging technology solutions to the continent of Africa.
“Nigeria is a land of creativity and is home to the second biggest film industry in the world. There is absolutely no doubt that the country needs best-in-class photography and videography products and that’s precisely what we do. Canon and Nigeria are a perfect match for each other, and I know that this R-tour will help us fortify this bond of creativity even further,” he said.
The tour included a masterclass with Canon Certified trainer, Austen Udoh, on its mirrorless products, an exhibition, photography workshops on tricks to use Canon’s full-frame R system lineup. The products were, EOS R3, EOS R5 C, EOS R7, and EOS R10.
“The EOS R3 offers all the familiarity and speed of Canon’s EOS-1 series, with the innovation and versatility of the pioneering EOS R System whereas the EOS R5 C is a powerful, hybrid cinema camera that combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities,” he said.
Djouahra explained that for the past 36 years, the firm has been ranked as the most innovative manufacturer according to U.S. patent registration.
Canon, emphasising the work of content creators, held its first ever African Canon Creators Summit, where content creators came together to learn and exchange knowledge on the nitty-gritties of content creation.
The summit-helped participants to better understand the significance of imaging and using the right equipment and tools to achieve the right outcome.