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Ahead of this year’s open enrollment, Blue Cross Blue Shield of Michigan is teaming with Maven Clinic to launch a new family building and maternity support program.
It includes a personalized digital care app to help guide members through family planning, including different paths to parenthood, pregnancy, postpartum and pediatrics.
Maven Health is a digital family health platform. Through Maven’s technology, members will be able to access support from family building and pregnancy through postpartum and early parenting.
BCBS said the program will help address gaps around maternity care and family health and improve clinical outcomes for parents and babies.
WHAT’S THE IMPACT?
The idea is that Maven will serve as an extension of sorts to a member’s fertility and maternity benefits and coverage, providing supplemental support and education in between a member’s regularly scheduled, in-person prenatal and postpartum appointments.
One-on-one support from Care Advocates, which can address questions 24/7, is designed to help members find in-network providers and virtual clinical support from roughly 30 specialty providers, including obstetricians, pediatricians, lactation consultants, pediatric sleep coaches and psychologists.
Three customized programs are provided within the platform, including Family Building, Maternity, and Parenting and Pediatrics. The Family Building program includes resources pertaining to fertility treatment, preconception care, egg freezing, and adoption and surrogacy.
Maternity is a 12-month pregnancy program spanning prenatal and postpartum resources, NICU support and high-risk pregnancy management. The Parenting and Pediatrics program is geared toward parents with children 1-10 years old providing pediatric care, parent coaching, special needs support and childcare navigation. The Maternity program also includes a partner track program for the covered spouse at no additional cost.
In addition to the three core programs, a reimbursement tool, Maven Wallet, is available to pair with the Family Building program. Maven Wallet is designed to make it easy for self-funded employers to reimburse employees for adoption and surrogacy expenses as decided by the employer.
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